I spent this week building the same kind of page across several different projects, and somewhere in the third one I finally noticed what I was actually doing. I thought I was doing SEO. What I was really doing was rewriting each product from the point of view of the person who does not yet know the product exists, and that turned out to be a different, better description of the product than the one I had been shipping.
The instinct, when you want a site to be found, is to describe what you made. A page called Features. A page called How it works. A hero line that names the thing and lists its capabilities. This feels like the honest, complete way to present a product, and it is completely invisible to search. Nobody types your feature list into a search box. They type a situation they are in.
The sentence someone actually types
Here is the shift. A person with a problem does not search for the category of tool that solves it. They usually don't know the category exists. They search for their own situation, in their own words, often as a full question. Not the noun for the solution; the sentence of the predicament. They are standing inside a specific moment, a place, a deadline, a material, a role, a thing that just went wrong, and they type that moment.
A feature page answers "what is this product." A scenario page answers "I am in this exact situation, what do I do." Those are different documents. The first is written from inside your head, where the product is already the obvious center of the world. The second is written from inside the reader's head, where the product does not exist yet and the only real thing is the problem in front of them. Search rewards the second one, because the second one is the only one whose words match the words a stranger would ever think to type.
So the work becomes: enumerate the situations. Not the features, the moments. Every distinct predicament that ends with someone needing what you have. Each moment is one page, titled as close as you can bear to the literal sentence a person in that moment would type. The guide for the specific job. The answer to the specific question. The page for the specific place, or role, or constraint. You are not padding the site with SEO filler; you are building one honest door per real reason a person might come looking.
The part I didn't expect
The reason this stuck with me isn't the traffic. It's what the exercise did to my understanding of the products themselves.
To write a scenario page you have to actually know the scenario. You have to name the moment precisely, describe the friction as the person experiences it, and only then arrive at what you offer, and if you can't do that, it's not a copywriting problem, it's that you never really understood who this was for. Every time I sat down to write "the page for the person who just realized X," I hit the same wall: I could describe my product fluently and I could not, at first, describe the person's situation with the same precision. That gap is the whole game. The feature page lets you hide inside your own fluency. The scenario page forces you to prove you know the customer's world well enough to write a sentence they'd recognize as their own.
There's a discipline in it that goes past search. If you can list twenty genuine situations that lead to your product, in the searcher's own language, you understand your market. If you can only list your features dressed up as situations, "for people who want a fast, modern, all-in-one solution", you've learned something uncomfortable and useful: you don't yet know who you're for. Better to learn that from a blank page than from silence after launch.
The general shape
The rule I'm taking out of the week is small and portable: describe the moment, not the mechanism. Write one page per real situation a person could be in when they'd need you, titled in the words they would actually type, answering the question they actually have, and let the product enter the page the way it enters their life, as the answer at the end, not the subject at the start.
It happens to be how you get found. It's more valuable as a test. A product you can only describe from the inside is a product you might not understand from the outside, and the outside is the only side a new customer ever sees.